Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
This new iOS 26 Apple Maps feature is like Spotify Wrapped for your travels – and I can't wait to try it
Adding to my codex
Should you upgrade to iOS 26? Some iPhones owners are already regretting it – here’s why
iOS 26 is now available, but some people regret installing it on their iPhones – here are the main reasons why and the case for waiting.
Got a Mac and an iPad? Here's how I get them to work together as teammates instead of rivals
I’ve had my current iPad for five years, and my MacBook Pro for two, but somehow I’ve only just gotten round to using them together the way Apple intended – and now I can't imagine going back.
This top-rated MacBook Air is back down to a record-low price at Best Buy
We love the MacBook Air 13-inch (M4) and it's even more appealing while it's on sale at $200 off at Best Buy.
Did Taylor Swift just resurrect iTunes? Apple's music app breaks a 6-year silence for the singer’s new album
Is iTunes back? It seems as though Taylor Swift has resurrected the OG digital music platform.
Not vibing with Liquid Glass in iOS 26? Here’s how to make it easier on the eyes
The Liquid Glass interface in iOS 26 is a big change from what's come before – here's how to reduce its intensity.
I've been using macOS Tahoe 26 for a month – here are the 5 features you should try first
There's plenty to like in the latest major desktop software upgrade from Apple, and here's my experience with it.
iOS 26: Apple releases "most significant security upgrade" to better protect you against mercenary spyware attacks
Apple believes that its newly launched Memory Integrity Enforcement (MIE) is the "most significant upgrade to memory safety in the history of consumer operating systems."
